By Alex Palmer
Flourish conference tackles topics of
collaboration and the future of gift cards
The Rise of Branded Currency
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April saw the launch of Flourish: The Growth of Branded Currency con- ference. The inaugural gathering,
taking place in Omaha, NE, at the Doubletree by Hilton Omaha Downtown, brought
together suppliers and buyers in all areas of
branded currency — including gift cards,
promotional value, points, stored value, and
more — for networking, education, and
The event began with opening remarks
from Flourish producers and cofounders
of K+H Connection, Holly Glowaty and
Kristen Thiry, who welcomed attendees
and emphasized the value of finding common ground between the different elements
of the industry and thinking of gift cards,
points, and more as all part of the same
“branded currency” ecosystem.
The message of connection and collabora-
tion was brought home by keynote speaker
Kate Vitasek, lead researcher at the Univer-
sity of Tennessee and author of six books,
including Vested and Getting to We.
The keynote was followed by a series of
education sessions, tackling topics from the
promotional use of branded currency to best
practices in handling gift card fraud, held
throughout the following day and a half.
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