Gift Cards 2017 Predictions
By Jonathan Price
What’s in Store for Gift Cards
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This year, my company, Virtual Incen- tives, has taken a deep dive into con- sumer preferences when it comes to
rewards and incentives via a couple of primary
studies. Here is what we found and what we
can expect in 2017.
1. Digital is king. Our research showed
digital gifting experiencing a very high adop-
tion rate in 2016. We are sure to see this trend
influence the rewards and incentives space
even further in the year to come.
2. Data analysis will grow. This coming
year will see brands taking advantage of the
ability to learn even more about their consumers — after rewards are delivered — by delving into the available redemption data.
3. Surprise and delight takes off.
Consumers have ever more control over their
lives. That’s why surprising them with gifts “for
no reason” has become a stand-out marketing
tactic in a cluttered marketplace. Questions or
comments? Email firstname.lastname@example.org
Jonathan Price is CEO of Virtual Incentives.
For his full list of 2017 predictions, visit