52 | INCENTIVE | November/December 2017 | incentivemag.com
By Alex Palmer
While the center of this city’s hopping and dining options
run along the street Laugavegur,
those looking for the “cool factor”
for which this city is known, should
head to the Grandi area. Once
solely the territory of Reykjavik’s
fishing industry, this harbor front
has made room for hip office spaces, boutique clothing stores, and
top-notch restaurants and delis.
Incentive winners with a sweet
tooth will want to make at least two stops here: Valdis, which makes fresh
batches of its signature ice cream flavors each day (salted licorice, anyone?);
and Omnom chocolate factory, offering tours every weekday at 2 p.m.
Reykjavik is loaded with
incredible dining options,
including the seafood-focused Fish Company,
French-style Snaps Bistro, and South American
offerings at the new Burro
restaurant. But for the full
Reykjavik culinary experience, it’s
hard to beat Apotek. This restaurant,
set in the hotel of the same name (one of two host
properties for the Global Incentive Summit), offers a killer cocktail menu,
terrific atmosphere, and a wealth of local dishes. Visitors who take on its
seven-course tasting menu will enjoy such dishes as lamb tartar, minke
whale, and puffin.
For any attendees still feeling stress from work, a 40-minute shuttle from the city to the vast Blue
Lagoon will transport them to a mecca of relaxation.
Iceland is famous for its hot springs, and this is the most
famous of them all, a massive pool kept invitingly warm by the geothermal springs that flow underneath it. Visitors can grab a glass of wine or local beer at the swim-up bar, pamper their skin with a
lava or algae mask, or just lie back and take in the stunning landscape.
FREE TIME IN...
The capital of Iceland has rapidly moved to the top of many
incentive recipients’ must-visit lists, thanks to its Instagram-ready
natural wonders, cultural and culinary hot spots, and the ease with
which it can be reached from North America and Europe. It’s
no wonder Northstar Meetings Group (of which Incentive is part)
selected Reykjavik as the destination for the second annual Global
Incentive Summit, held at the beginning of November. These are
a few of the attractions attendees of the summit enjoyed and that
planners can offer their own winners, depending on their interests.