WHAT’S IN A REWARD?
According to a recent marketplace study conducted
by the Incentive Federation, employee reward
programs are now the most prevalent non-cash
program type, with 72% of U.S. businesses having
one or more programs.
Employee reward programs continue to grow in
popularity as a reaction to the new corporate reality.
Specifically, organizations are increasingly asking
employees to expand their roles and responsibilities
beyond their job descriptions. Because these
employees are not being directly compensated for
the added duties, companies are choosing other
forms of “payment” to recognize and reward them.
Reserch done by the IRF reveals that non-cash
rewards are an excellent motivator for compensating
employees in these added job roles.
When it comes to the e;ectiveness of incentive
travel programs, here’s what some industry sources
had to say. “I feel that many clients do understand
the value of incentive programs and the fact that
the lift in performance many times pays for the
program and then some. ;ere are many studies
– specifically those from the Incentive Research
Foundation – that have data driven proof points
as to the advantages of incentives. Clients should
see better performance, more engaged participants,
and a feeling of brand appreciation,” says Kari Vrba,
senior VP of business development, MotivAction.
According to Randy Parker, director of sales,
international convention, meetings & incentives,
Maui Visitors Bureau, “;ese programs have
become part of the benefits packages of many
companies. I have heard of others not taking a job
with an organization because a bonus or incentive
program is not o;ered.”
“With the job market getting tighter, our clients
see incentive travel as an important tool to retain
their top performers and to attract new talent.
More and more of our clients are doing meaningful
program measurement and digging as to how
the incentive travel program is impacting specific
behaviors, driving motivation and loyalty to their
brands,” says Philip Eidsvold, director of client
services, One10, and SITE president-elect 2019.
RELY ON THE EXPERTS
At the heart of a healthy industry are key players
who make it go. ;e Incentive Manufacturers &
Representatives Alliance (IMRA) knows that
all incentive programs are not created equal.
Rewarding and recognizing employees, planning
wellness and safety programs, sales incentives and
performance improvement programs and even
choosing and obtaining business gifts are fraught
with pitfalls. Experienced, successful program
planners rely on the help and fresh ideas they get
from IMRA representatives. Here’s why:
• IMRA reps are direct factory representatives and
the most experienced, knowledgeable and savvy
partners a program planner can find. You will
benefit from their advice and consulting services at
no charge because they are paid by the factory to
provide everything you need.
• IMRA reps provide the best brands. ;e top
incentive suppliers contract with these skilled
professionals to represent their lines to the
• IMRA reps quote the lowest ‘factory-direct’ price
available within the corporate channel, directly from
• IMRA reps are trained by the brands and receive
additional industry training including access to
important industry research and resources. ;ey
are at the top of their game and can bring you the
newest and most important program information
on products and trends.
• IMRA reps have experience in counseling
hundreds of companies both large and small.
;ey’ve helped to plan and execute a wide variety
of successful business improvement programs and
will put that experience to work for you. So as
you’re planning your strategy, tap into this national
network of experience
and a proven track record
by asking for an IMRA
What’s in a name?
Apparently, a lot.
Incentive’s Travel IQ
survey asked, How
important is the brand
name of the award?
Nearly 75% answered
“very important” and
Still, the brand name
merchandise is e;ective if
it’s the right reward to the
right audience at the right price. IMRA members
have the experience and resources to help you
choose a motivating reward or catalog of rewards
that your group will find memorable.
Here are some IMRA-member products that
will make your incentive programs shine.
IN MUSIC THEY LIVE
Escape into your favorite music with Sony’s WH-
1000XM2 headphones, equipped with industry-leading noise cancelling technology and a slew of
other incredible features. Use Quick Attention
Mode to have a conversation without taking your
headphones o; simply by covering the right ear cup
with your hand.
;e sleek build is made for all-day wear, with
an ultra-comfortable over-ear design. You can even
activate your voice assistant with a quick touch on
the touchpad controls.
ALWAYS TIMELY, ALWAYS
ENGAGING, ALWAYS PERSONAL
;e best choice for corporate gifting since 1875, the
iconic Bulova brand was built on the core principles
of craftsmanship, innovation and technology—and
an unwavering commitment to always deliver the
exceptional. And because Bulova is a respected,
trusted brand name, clients and employees alike
always appreciate its value.
Among the many reasons that make the Bulova
Gift in Time experience so special is the fact that
recipients can choose their own gift—and there’s
SONY’s WH-1000XM2 headphones