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CONTENTS
MARCH/
APRIL
2012
FEATURES & DEPARTMENTS
Editor’s Note:
Need a Little Madness
March Madness reminds us that
it takes a team to succeed
PG 6
By Vincent Alonzo
Cover Story:
Non-Cash Rewards Rule
The incentive industry’s long-held belief that non-cash awards
are the best motivators is being
accepted by more mainstream
business-thought leaders
PG 12
By Leo Jakobson
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Original Research: 2012
Merchandise IQ
There are signs that companies
may loosen up their incentive
merchandise budgets
PG 17
By William Ng
Edited by Leo Jakobson
TRAVEL, AWARDS, & GIFT CARDS
Merchandise News
Moving into global incentive
programs, Parago adds
merchandise awards; IMA shifts
promotional products strategy;
Callaway’s HEX golf balls end
course jinx; In-store redemption
is a hit for USMotivation
PG 22
Edited by Leo Jakobson
Sporting Goods: All In
the Family
With summer coming, we look
at some family lawn games, such
as horseshoes and bocce
PG 24
By Andrea Doyle
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Travel News
2012 Site Index foresees a
momentum pickup in incentive
travel and CSR events; The
group-friendly Disney Fantasy
sets sail, cruising on eastern and
western Caribbean itineraries
PG 27
Edited by Leo Jakobson
Gift Cards: Retailers and
Cataloguers Go Online
Virtual gift cards and online
catalogs aid retailers and catalog
merchants in reaching recipients
PG 25
By Donna M. Airoldi
How to Tee Up a
Golf Event
A guide to structuring an event
and using contests to add fun
and excitement to golf programs
PG 28
By Incentive Staff
