LAS
VEGAS
The
Cosmopolitan
“It’s all coming together
now,” Riley says. “A year
ago, our restaurants didn’t
even have a person devoted
to group business. Now they
all do. Planners can bring in
incentives from 10 to 200,
and can rest assured that the
restaurant will take care of
them. In fact, we can do a
dine-around for 300 incentive
winners without even batting
an eye,” she notes.
GET OUT AND DO SOME GOOD
Now imagine this: A group of incentive winners arrives
in town. ;ey’ve worked like demons all year to exceed
their quotas, to accomplish a set list of business goals,
to win big for their companies. ;is trip to Las Vegas
is their sought-a;er reward. And their expectations are
high. ;ey want to be wined and dined, to be treated as
the stars in their companies.
But more and more, there is another side to that
story. ;ey want to have a good time, but they also want
to do some good for other folks.
“More incentive planners than ever are weaving a
community service element into their programs,” Riley
says. ;e Las Vegas CVA helps to arrange this important
element in incentive programs, typically o;ering groups
;ve di;erent choices of local “ways to help,” ranging
from volunteering part of a day at Ronald McDonald
House to working with the Salvation Army. While this
element in an incentive was once a rarity, it has now
Wynn Las
Vegas Golf
become almost de rigeur in Las Vegas, a bit of real life in
the midst of all the neon.
GREAT HOTELS CREATE GREAT INCENTIVES
From chic and sleek to classic—at least classic in terms
of Las Vegas—hotels keep ;nding new and inventive
ways to create unforgettable incentive programs. Perfect
depends on perspective. Some incentive planners choose
the cutting-edge Cosmopolitan, the newest hotel on the
Strip (and famous for its tagline, “Just the Right Amount
of Wrong”).
;e Cosmopolitan boasts a massive amount of
shopping, and a pool district that includes one pool that
can accommodate more than 3,000 people for private
events. Groups staying there will be rewarded in many
ways, including, very likely, a visit to the hotel’s desert-inspired spa, complete with an authentic hammam
(Turkish bath), where winners can truly relax, and rest
on their laurels, in the midst of steam and soothing
massages.
Caesars Entertainment’s family of casino-entertainment hotels stretches from Atlantic City to Lake
Tahoe, with its major presence in Las Vegas, where it has
eight hotels under the “Las Vegas Meetings by Caesars
Entertainment” banner, including the ever-popular Paris
Las Vegas, Planet Hollywood Resort & Casino and Rio
All-Suite Hotel & Casino. ;e biggest and arguably best-known is Caesars Palace, famous for its eight swimming
pools, including the ;ve-acre Garden of the Gods pool.
Its incentive programs are as legendary as its name.
Planners can have access to the wide variety of
Caesars Entertainment options because all of these
entities fall under the same brand—from an ooh-la-la opening night gala with a fabulous French twist at
Paris Las Vegas to a fun-in the-sun pool party at Planet
Hollywood to VIP group dining at Central Michel
Richard at Caesars Palace. Caesars Entertainment is
a one-stop shop for planners, allowing their groups
to move throughout the brand, giving attendees
unprecedented variety.
;e sleek seven-year-old Wynn Las Vegas, built on
the site of the early Las Vegas icon, the Desert Inn, boasts
more property than almost any other Las Vegas hotel—a
massive 215 acres facing Las Vegas Boulevard. It is the
only hotel on the Strip that can boast its own golf course
(a totally revised version of the old Desert Inn course).
It is also famous for its ;ne shopping in 76,000 square
