CONTENTS
JANUARY/
FEBRUARY
2012
PAGE 27
FEATURES & DEPARTMENTS
PAGE 12
Cover Story: Market
Capitalization

Before Lincoln Financial rolled out its new brand campaign, the firm used it to engage employees

PG 12

By William Ng

PAGE 38

3rd Motivation Masters

Office furniture maker HON and partner Maritz win the Grand Motivation Master award for a program that brings short-term results and long-term loyalty, while DEX Imaging and Eli Lilly Canada win category awards

PG 16

By Vincent Alonzo

TRAVEL, AWARDS, & GIFT CARDS

Editor’s Note: Absent-Minded Motivation Telling employees to take extra vacation as soon as they’ve met sales goals isn’t a great incentive PG 6 By Vincent Alonzo

PAGE 22

Merchandise News

Best Buy unveils new currency for points-based incentive programs; CSR is baked into a confectioner’s corporate gifts; Gift card supplier teams up with wellness program platform PG 24 Edited by William Ng PAGE 32

Cameras Capture the True Spirit of Travel For preserving memories and engaging employees, the latest digital cameras are surefire hits PG 27 By Andrea Doyle

motivate most non-qualifiers
PG 31
Edited by Leo Jakobson
Headlines

2012 Reader Forecast Our annual survey finds readers generally bullish on incentive budgets after a mixed 2011 with both cutbacks and increases PG 20 By Leo Jakobson

25 Over-the-Top Ideas for VIPs in Las Vegas Our list of unbeatable suites, spas, views, private dining, and experiences for top winners PG 32 By Kate Mulcrone and Kristina Dmytriv

PAGE 8

Strategies: Time for Employee of the Moment The speed and power of social media make Employee of the Month programs obsolete PG 22 By Razor Suleman

2012 Finally Could Be Mobile Gift Cards’ Year The groundswell of B2C mobile awards is spilling into B2B PG 28 By Donna M. Airoldi Travel News NYC, Miami roll the dice on gaming projects; Study shows incentive travel programs even