Starbucks’ mobile app is both a loyalty
program and digital gift card
allow customers to reload cards, find nearby
stores, make purchases, and track their My
Starbucks Rewards—all by just tapping their
iPhones or Android smartphones. The company eventually added egifts.
“The customer response to our mobile apps
has been phenomenal,” says Adam Brotman,
senior vice president and general manager
of Starbucks Digital Ventures. “[Customers]
are not only using their phones as wallets, but
also as connection points to Starbucks as they
manage their Starbucks Card accounts and
send egifts.”
Best Buy recently launched an app for its
Reward Zone consumer loyalty program,
which allows participants to view and redeem
their points, receive and see the lat-
est sale promotions, see what’s in
stock in stores and online, read cus-
tomer reviews, scan 2D/QR codes,
and share deals through Facebook,
Twitter, email, and text messages.
Incentive Companies Buy In
B2C offerings have dominated digital card
usage, but B2B programs are catching up,
particularly when suppliers see the benefits of
digital cards’ instant delivery, promotional,
and data-tracking capabilities.
;; Redeemable, without restriction, online and at
more than 2,000 retail locations across the USA
;; Broad demographical appeal
;; Available in plastic and virtual eCard format
;; No expiration date
;; No service fees
;; Available in both US and Canadian Dollars
For more information, a proposal or price quote:
