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Fairmont Gives Trip Winners
A Green Way to Get Around
The Toronto-based luxury hotel chain
offers stylish BMW Cruise Bikes to guests
for day trips to local areas around its
properties all over the globe.
http://bit.ly/incFairmont
Vera Wang Luggage Line
Is Now Available at Rymax
Vera Wang has taken her sophisticated
fashion sense and applied it to luggage
pieces for Hartmann. A new line, called
the Signature Collection by Vera Wang,
includes a doctor’s bag, a convertible tote,
and a rolling duffel bag. Rymax supplies
individual Wang-designed Hartmann
pieces or the entire five-piece set as a
big award.
http://bit.ly/incRymaxVeraWang
Arizona Tourism Office Shows
Post-Recession Improvements
The state welcomed 39. 6 million visitors
in 2010, which was a 4. 5 percent increase
compared with 2009. A noticeable jump
was the number of Canadian visitors.
http://bit.ly/incArizonaTourism
Motivation Show’s Focus
On Promotional Products
The Promotional Professionals Association
of Chicago will sponsor a Distributor Day
for qualified promotional product distributors on Oct. 6, the final day of this year’s
Motivation Show. The free program will
include education sessions, networking
opportunities and business meetings, and
a lunch held by the Incentive Manufacturers and Representatives Alliance.
http://bit.ly/incPromotionalProd
Again, Are Gift Cards Cash?
In a white paper, BI’s Tim Houlihan
draws on several academic studies to
argue that gift cards are not awards
because they influence recipients the
same way that cash does. The paper
effectively restarts an old industry debate:
are gift cards really just cash awards?
http://bit.ly/incBIHoulihan
Management Corner: How to
Learn From Your Mistakes
A new book, Better By Mistake, takes on
this age-old issue, using plenty of examples.
http://bit.ly/incBetterByMistake
The Incentive Editorial Advisory Board
• Ira Almeas, President,
Impact Incentives and Meetings
• Michael Arkes,
President and CEO,
Hinda Incentives
• Dennis O. Borst,
President and COO,
Patriot Marketing Group
• Bill Boyd, President and CEO,
Sunbelt Motivation & Travel
• Karen Eglitis, Unit Business
Manager, Premium & Incentive,
Bose Corp.
• Gail Fitzgerald,
VP, Hotel Sales & Marketing,
CityCenter Las Vegas
• Chris Flatt, Executive
VP, Hotel Sales & Marketing,
Wynn Las Vegas
• Adrienne Forrest, Vice President,
Special Markets, Bulova Corp.
September 2011, vol. 185, No. 4—Incentive® (ISSN 1042-5195; USPS 799-880) is published six times per year by
Northstar Travel Media LLC. Corporate and editorial headquarters: 100 Lighting Way, Secaucus, NJ 07094. Subscriptions:
US—$59, Canada—$75, Foreign Surface—$95, Foreign Airmail—$195, Single Copies—$10. Copyright 2011 by Northstar
Travel Media, all rights reserved. Postmaster: Send change of address to Incentive, PO Box 3610, Northbrook, IL 60065-9755.
Periodicals mail paid at Newark, NJ, and additional mailing offices.
Increasingly, nonprofit organizations are struggling to maintain
the services they provide
to underprivileged communities. So it is heartening whenever we see
major corporations, like
Citigroup, put efforts into
helping nonprofits.
The Citi Communications
Development Project is a
first-of-its-kind program,
providing nonprofit organizations with best-in-class communications resources. Since
its launch in June 2008, Citi
Community Development has
helped raise the visibility of
several leading nonprofits,
particularly those serving
low- and middle-income
populations, by providing
them with resources to thrive
in the digital age.
The program represents
an integral part of Citi’s continued commitment to helping individuals and communities make it in the financial
mainstream. Now entering
its fourth year, the program
has had a demonstrable and
impressive impact, with Citi
investing $3 million in 11
national and local community
development organizations.
Participants that have
benefited from the Citi Com-
munications Development
Project include EARN, an
award-winning nonprofit
from California. EARN’s par-
ticipation coincided with its
emergence as the nation’s
leading provider of individual
development accounts (IDAs),
which are matched savings
accounts for low-income
workers to save money for
buying a house, start a col-
lege fund, or grow a small
business.
