Starwood employees try out the company’s new CSR event
in which they work in teams to build miniature race cars
By Donna M. Airoldi
Hotel company offers planners four new on-site,
socially responsible teambuilding event options
Starwood’s Turnkey CSR
Building bookshelves and miniature solar-powered race cars for children, painting a mural for a community
center, turning a traditional casino event into
green learning—these activities are part of
four new philanthropic teambuilding events
introduced by Starwood Hotels & Resorts
Worldwide for meeting and incentive groups.
Starwood’s four new CSR
■ Literacy Builders: Groups
of 25 to 200 attendees work in
teams to build and stock bookcases and participate in a book
drive that benefits a local children’s charity.
■ Community HeART:
Groups of up to 250 people
work together to paint a large
mural that is given to a local
■ Eco-sino: The event is for
groups with at least 50 people.
Teams play casino table games
and eco-themed contests to win
kits filled with energy-efficient
lightbulbs, hand-crank flashlights, rechargeable batteries,
and other eco-friendly items that are donated.
■ Go Green Racing: Groups of 25 to 200
“We consulted with planners, who said to make the
programs easy and streamlined.”
—Dave Marr, Starwood Hotels & Resorts Worldwide
tions,” says Dave Marr, senior vice president
of brand management of North America for
Starwood. “Instead of a planner having to
research 15 venues and order buses, which
expands the carbon footprint, we can hand
them a vetted on-site specialty event where
everyone can give back to the community
where they’re meeting and have great inter-
active social activities.”
work in teams to build miniature race cars,
either solar-powered vehicles or ones made
from recycled materials.
Most of the events can take place in less
than two hours and include beverages from
Coca-Cola, which just signed a new seven-year partnership contract with Starwood.
“We’ve seen very positive feedback from
planners,” says Megan Cargile, associate
director of meetings and events for Starwood.
“It’s very easy for them to pick from the list
and have the hotel expedite it. And [Star-wood corporate has] done the events internally to become familiar with them. So we
can push the program to the hotels and speak
intelligently about it.” ■
For more information about the new philanthropic
events, visit www.starwoodmeetings.com/