Annual Industry th
and I put iPads in with big-screen TVs and
everything else that plugs in. What’s interesting is the manufacturers that now want to
play in our world: the David Yurmans, the
Michael Kors, the Salvatore Ferragamos. We
were not the channel they wanted to be in for
many years and now they realize the power
of building the brand and increasing sales
through rewards programs.
Beauchine: The other thing that came into
being was downloadable content. Music,
movies, books became mini-awards for
people because they now have the devices
on which to download them. So you score a
few points, get easy, fast, instant gratification,
especially for the Millennials—that’s the stuff
Canose: E-readers are very popular. Another hot product that’s out: Sony has a Google
TV. You watch TV and simultaneously can
go online. And it’s very hot.
Herod: Another category is the healthy
living, the performance bikes, the heart-rate
monitors, those kinds of things.
Gordon: But going back to the Millennials and everybody else, it has to be a name
brand. And if it’s a line by a celebrity in that
brand, it’s even stronger.
Maritz Travel’s Jane Herod says golf and spa are back
but top-name entertainers and pillow gifts are not
INCENTIVE: How’s the incentive gift card
Platt: At Best Buy we have seen continued
strong growth currently and the past two
years. Customer loyalty and product promotions are the big opportunities for us, and
we’re seeing nice movement in the customer
acquisition and retention area. There’s a lot
of momentum around trying to drive sales.
Harris: We had about 20 percent growth
last year coming off of negative growth during the downturn. We’re seeing a decent
amount coming back in dealer [channel pro-grams], a little less in sales incentives. We’re
actually seeing more growth coming out of
the human resources side than we have in
The other place that we’re getting a lot of
energy from is wellness. [Program admin-
Quieter than ever before.
Bose® QuietComfort® 15
Acoustic Noise Cancelling® headphones.
Bose has conducted research in noise
cancelling headphones for over thirty years.
QC® 15 headphones incorporate our latest
technology to deliver an unmatched
combination of noise reduction, quality
of sound reproduction and comfortable
fit. Try them for yourself, and hear the
difference Bose technologies make.
When you’re ready to recognize excellence,
the best-performing headphones from Bose
make a great reward. To inspire, motivate,
excite and reward, order them now and
present them to your premium performers.
Simply contact Incentive Concepts.
©2010 Bose Corporation. Patent rights issued and/or pending. The distinctive design of the headphone oval ring is a trademark of Bose Corporation. C_009061