CONTENTS
MAY/JUNE
2011
PAGE 38
TRAVEL, AWARDS, & GIFT CARDS
FEATURES & DEPARTMENTS PAGE 14PAGE 42PAGE 46
Editor’s Note:
Become a Master
As the economy improves, now’s
the time to enter your program in
the Motivation Masters Awards
✢ PG 6
By Vincent Alonzo PAGE 20
Sales IQ Survey
Incentive’s latest Sales IQ
survey shows program budgets
and per-recipient award spend
are up sharply
✢ PG 20
By Leo Jakobson
Merchandise News
Borders’ gift cards survive;
PPAI’s Slagle to retire; IMRA
gets active; E-gift cards grow
✢ PG 38
Edited by William Ng
Working with Resellers
Incentive gift card resellers’
program expertise adds value
✢ PG 57
By Donna M. Airoldi
Headlines
The Incentive
Research Foun-
dation unveils
new research at its
annual fundraiser;
Motivation Masters
Awards accepting submis-
sions; Worldat Work finds that
recognition budgets have declined
✢ PG 8
Edited by Leo Jakobson
Driving In
Business