By Jeanie Casison
Photographs by Ron Wyatt
REMEDY
THE
Every time a pharmaceuti- cal company launches a new drug into the market, a huge effort is required to
rally support from its sales force.
Education and training drive
important information home,
but well-thought-out incentive
programs are what keep interest high among reps during a
rollout.
“Incentive programs are the
primary way that our company
is able to encourage the behav-
iors that are essential to not
only successfully launching a
product but also sustaining its
market share trajectory,” says
Jamie Jones, senior director of
diabetes portfolio field market-
ing for Novo Nordisk.
INCENTIVE PROGRAMS CAN PROVIDE THE EXTRA MOTIVATION THAT PHARMACEUTICAL REPS NEED IN AN EVER-CHANGING SALES ENVIRONMENT
